Attract more customers.
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google Ads can help. AdWords has evolved into Google's main source of revenue, contributing to Google's total advertising revenues of USD $95.4 billion in 2017. AdWords offers services under a pay-per-click (PPC) pricing model. Although an advanced bidding strategy can be used to automatically reach a predefined cost-per-acquisition (CPA), this should not be confused with a true CPA pricing model.
Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of two headlines with a maximum of 30 characters each, a description with a maximum of 80 characters, and a display URL of 40 characters.These are called Adwords expanded text Ads. These mimic what the average search result looks like on Google. Image ads can be one of the several different standardized sizes as designated by the Interactive Advertising Bureau (IAB). In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world.
Google Drive’s rebrand to Google One includes offers
Google is rolling out its rebranded and updated paid Google Drive plans under the new name Google One. The updated plans come with lower pricing, but what will interest marketers is a new Benefits section in the Google One app. At launch, the Benefits section offers customers a $5 credit for the Google Play Store and also features discounts on hotels found in Google Search. Customers will see links to “Look for Google One member prices and save up to 40% on selected hotels you find in Google Search.”